The Psychology of Color in Exhibition Booth Design

When you enter into an exhibition hall, you are entering into a sea full of stands, representing products and services of the same industry. What will make you stop and spend more time on a stand? Visual appearance! Colors are important in creating mesmerizing visual appearances in an exhibition booth design.

Colors typically set the overall atmosphere. Organizations use colors as a psychological attempt to uplift their sales. They implement the psychology of color in their exhibition booth design. In this blog, we will get into the psychology of color in exhibition booth design, four psychological colors, their meaning, and the role of colors in exhibition booth designs.

What Are Four Psychological Colors in Exhibition Booth Design?


The four psychological colors are red, yellow, blue, and green. These are primary colors, representing emotion, mind, body, interdependence, and harmony, respectively. Color psychology is another example of psychometric testing. The color psychology theory is real. There are other colors, equally affecting psychology and emotions. Let us discuss these four primary colors in trade show booth design in detail.


Red is the color of emotion. It represents excitement and vibrancy. The psychology behind color red is that it also showcases energy and urgency. Red grabs the eye because of its bright side. It always creates an excitement that can even stimulate hunger. In the exhibition stand design, exhibitors use red to get attendees’ eyes. Even from afar, red catches the eye. It shines when used in text or highlights in logos or images.


Blue conveys trust, security, and professionalism. Apps like PayPal, Facebook, and Venmo understand the colour psychology of blue. You can check that in their brand logos. It represents trust and dependability. Ask your trade show booth design companies to add the blue color to the stand to build trust among attendees. IT and the financial industry have adopted the blue color. It also represents a calm atmosphere.


The color green psychology is simple. Green represents tranquility, health, and growth. Eco-friendly and wellness-related sectors focus on green color. Just like blue, green too showcases an atmosphere of peace. It encourages sentiments of harmony and balance. In America, the color is associated with money. For exhibition booth designs, it is an apt and comfortable color because of the variety of green hues available. Replace the usual boring colors like grey, black, and white with dark green, to give an effective look to your booth design.


When we think of yellow, an image of the sun appears. This color represents sunshine and warmth. It’s a happy and sunny color. Yellow results in uplifting the mood. It is somewhat similar to red. Adding a dilute yellow color in the background of the exhibition stand design can result in creating a powerful impact. Create an optimistic, positive, and warm impression with a yellow color at the next exhibition you exhibit.

Other Key Color Psychology In Trade Show Booth Design

However, in addition to the above four primaries, five more colors represent color psychology theory. Let’s understand each color.

Color-Psychology-In Trade-Show-Booth-Design


People consider black a boring color, but it represents grace and strength. With a touch of sophistication, the color in the booth design showcases modernity and refinement. It is associated with physical and emotional strength. Mostly used for text paired, especially with a high-contrast background.


White color represents comfort and security. It evokes a powerful color of emotion. A white surface allows for the construction of anything. Designers incorporate white as a background in any exhibition stand design. Every color stands out when printed on top of it. The color also represents serenity, providing peace like green and blue.


Grey is for neutrality and grounding. The color is somewhere between black and white. It is used to accent other colors and ground more vibrant hues. Just like white, it is also a popular color for the background. Mostly stand designers use grey as an alternate color for the background for exhibition booth design.


Orange represents fun. Exhibitors predominantly use this color in exhibitions like Toy Fair, where they aim to bring out the inner children of attendees. It is a hue to use when you want to be silly. Also, a great accent for display. Yellow and blue best complement the color orange.


Purple color denotes respect and royalty. The color makes visitors feel like in command at your trade show booth. Purple gives an air of respect to your company and products. When combined with colors like blue and yellow, purple can accentuate its rich tone.

Role of Colors in Exhibition Booth Design

Now that you know about the color of psychology. Let’s understand the role of colors in exhibition booth design.

  1. Brand Identity: Its colors frequently shape a brand’s identity. An exhibition stand design represents brand awareness and consistency. The incorporation of brand colors into the booth design strengthens the brand’s identity.
  2. Attract Attention: Vibrant and striking hues have the power to entice onlookers to the booth from a distance. Vibrant designs can help the booth stand out in a packed exhibit area.
  3. Establish Ambience: The colors of the booth determine its tone and atmosphere. While cool colors like blue and green might suggest serenity and professionalism, warm colors like red, orange, and yellow can create a dynamic and active ambiance.
  4. Emphasize Important Areas: Using contrasting or accent colors can make product displays, signs, and interactive stations stand out, which are examples of key booth areas.
  5. Visual Hierarchy: By directing visitors’ attention to particular sections or information, colors can be employed to create a visual hierarchy within the booth design.
  6. Audience Engagement: Depending on the demographic, different colors evoke different feelings in people. In your exhibition booth design, incorporate a color selection that appeals to the target audience. It later promotes engagement that can be aided by knowledge of their preferences.
  7. Branding Consistency: Using the same colors in all branding materials—including the booth design—reinforces brand identity and facilitates visitors’ recognition and recall of the company.

Lastly. the colors you select for your exhibition booth design represent your brand identity and offerings. Color can change the mood. The psychology of color states that color can affect perception, feelings, and memories. Make a color palette with different shades or tones that can cohesively design your booth without going overboard.

Choose The Best Exhibition Booth Designers

We are here for you. Fountainhead International B.V., a trade show booth design company, is an expert in stand design. Our team of experts knows the psychology of color. They also use high-quality materials in a systematic and effective way. With us, you can be free from all the hustles. So, what are you waiting for? Register on our portal today to get started.